The company was founded by a skater in LA, who had knee injuries. The mainstream orthotic insoles they recommended him weren't satisfying enough, so he started to think what insoles would skaters need. Footprint was born and the world's best impact protection foam was invented and patented. This technology attracts more than all those skateboarders who use the FP products. It attracts athletes of bmx, snowboard, roller skates and more. Footprint's popularity does not even end there. They're used by one of the most famous acrobats' group, Cirque Du Soleil and... by NASA, on Space Stations to protect their machinery. Look it up. Plus, there are a ton of test videos of the FP Insoles online. Don't think twice. Take their available protective gear or skate shoes from Stay_K for a test drive yourself!