Magenta Skateboards produces its high quality decks at a leading manufacturer in Mexico. The brand focuses simply on what makes skating fun: a reason to go out and spend time in the city, travel with your friends and get your kicks. Their promo video "Just Cruise" for sure defined the brand's character early on. Watch one of Magenta's films, featuring fast lines, close-up fisheye angles, on unusual street corners in Europe, USA and even India. Get hyped and then grab one of their decks and get out there! One of the founders of the company, Sourya "Soy" Panday, is responsible for the art direction of the brand and for him to express artistically is similar to skateboarding itself. He collaborated with Cliche and Landscape Skateboards, Film Trucks, and with one of the most influential artist / skaters, Mark "Gonz" Gonzales.