POLAR SKATEBOARDS
Polar is the brainchild of Pontus Alv, a pioneer of the European skateboarding exodus to the USA in late 90s; and of the DIY movement, with good example the transformation of his homecity Malmo, Sweden. His vision for the brand can be seen in both Polar's graphics -- which range from light-hearted humorous cartoon-styles to surrealism and sci-fi -- and deck shape varieties. The latter shows that the company is serious in what they do, which is the reason of its rise to become a leading name in the smaller company resurgence the skate market's seen over the last few years.
shop: skateboard decks, clothing & accessories
POLAR SKATE DECKS & PANTS at STAY_K online skateboard shop
Polar Skate Co., right from its beginning in 2011, shows its strong potential and also the industry's need for something original. It quickly transcends from a local European company to an international sensation, thanks to the owner Pontus Alv's artistic and filmmaking capabilities, and the strong DIY ethos. The distinct style in graphics and in full length videos makes instant classics; so much that they earn the brand back to back awards early on, even though they are never invested in the competitive sides of skateboarding. The craftsmanship (other than in hardware) in apparel creates icons that go much further beyond the skateshop shelves!
All in all, when you look into Polar, you're looking at a company with not only a rich history in EU skateboarding and its global presence, but at a creative hub, from owner to designer to filmmaker to riders and beyond.
Note: For skate shoes, look into Polar's sister company, LAST RESORT AB.
