Stay_K Campaign reflects who we are
...besides skateboarding,
or better,
skateboarding but not limited to.
✔ Discovered a new spot for a photoshoot.
★ It's like finding a spot to skate aka perform a trick.
✔ See the potential.
✔ Imagine what needs to be done to achieve a good result.
✔ Make plans.
✔ Get your ass out there and make it happen.
★ Be always on the lookout.
✔ Respect the place you work at, its inhabitants and its surroundings.
✔ Admire and appreciate the architecture.
★ More than people who wanna fight you because of a waxed curb or a scratched bench.
✔ Caught myself, again, counting steps on a flight of stairs.
✔ Caught myself, again, daydreaming about the next trip and the next trick.
✔ Take one moment to gaze upon the scenery.
★ Another day in the office.
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← The Office ←
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✔ Cameras and skateboards go hand in hand.
✔ Extra batteries, tripods, flashes, lenses. Knowledge.
✘ Can't travel lightly.
✔ Does my hype fit in the bag? Yeap, add plenty of it.
★ Skateboarders/Filmers who push the limit in front of the camera, as well as behind it:
Chris Gregson of Blood Wizard, Gustav Tønnesen of Sour Skateboards and more.
★ Skateboarders/Filmers who ended up from the streets to Hollywood: Spike Jonze.
✔ Capture the moves, the good times on the road, the skater's lifestyle.
✔ See the world differently to be able to capture this essence.
✔ Inspire others.
✔ Click.
✔ Do-It-Yourself aka DIY mentality.
✔ Living in Cyprus. One more reason to pursue that mentality.
✘ Learned its importance the difficult way. Irrelevant people tried to take advantage of skateboarding and my love for it, a 100 times.
✔ Skateboarding taught me how to fall and get back up.
✔ Taught me how to guide my own fate.
★ The above sound like a good starter pack.
✔ Support like-minded individuals.
✔ Behind the camera:
Only a skate-rat knows how to shoot it aesthetically right.
Promote it ethically right. Easy. Just be yourself.
✔ Embrace the classic, as well as the modern.
✔ 4K resolution 4:3 aspect ratio (old tv ratio). Let's do this.
✔ Do you think we can use this classic old camera for the new Stay_K collection campaign?
✔ Legendary skate spot. Let's shoot something here, even though it won't involve any actual skating.
We are who we are on and off the skateboard. Stay_K Streetwear reflects just that.
Soul, Core Skateboarding and Culture!
Find all new and classic pieces through this link:
Words by Christos Yiannaki.
Photography by Tony Josephides, Elena Adamou, Christos Yiannaki.
Modeling by Tasos Panayi, Michelle, Sophie, Timur, Yiannaki, Varsia Adamou, Artemis Kazamias, Panos Makri.
Other Contributors: Michalis Voskou, Evan Anastasi and all the hosts at #UglySides!
@Sour.Sisters.Project for the Tie Dye Collab.
Thank you all very much!